Evaluating Health Promotion Programs

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Oxford University Press, USA, Feb 7, 2002 - Health & Fitness - 305 pages
This is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author's experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to graduate-level students in public health. It will be useful both to students and to researchers and practitioners involved in all types of evaluation activities. The chapters are divided into three sections. Part I covers health promotion frameworks and theories, formative research, and process evaluation methods. Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation including basic and advanced statistical analysis. This text provides the tools needed to understand how and why evaluations are conducted, and it will serve as a reference for evaluators. It covers every aspect of the research and evaluation activities needed to assess a health promotion program.
 

Contents

THEORY
1
METHODS
85
RESULTS
181
Glossary
257
References
263
Potentially Helpful Websites
277
Bolivia Survey Questionnaire
279
Informed Consent Statement for Questionnaire
295
Sample Budget Items for Health Promotion Program Evaluation Project
297
Index
299
Copyright

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About the author (2002)

Thomas W. Valente is at Johns Hopkins University.

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