Evaluating Health Promotion ProgramsThis is a comprehensive guide to the frameworks, theories, and methods used to evaluate health promotion programs. The book builds on the author's experience in evaluating health communication projects in the US and developing countries and in teaching evaluation to graduate-level students in public health. It will be useful both to students and to researchers and practitioners involved in all types of evaluation activities. The chapters are divided into three sections. Part I covers health promotion frameworks and theories, formative research, and process evaluation methods. Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation including basic and advanced statistical analysis. This text provides the tools needed to understand how and why evaluations are conducted, and it will serve as a reference for evaluators. It covers every aspect of the research and evaluation activities needed to assess a health promotion program. |
Other editions - View all
Common terms and phrases
associated audience Aymara behavior change Bolivia broadcast campaign exposure Chapter coefficient commercials communication campaign concepts conducted contraceptive control group correlation created data collection dataset dependent variable determine discussed dissemination effects estimate eval example factor analysis family planning formative research FP method health promotion programs hypothesis implementation included increase indicate individuals influence intervention interviews knowledge level of measurement logistic regression mass media measure messages method awareness monitoring multiple multistage sample NAME 2 NAME National Reproductive Health null hypothesis outcome P-Process paign panel data panel sample population post-program pretest process evaluation process research program exposure promotion program evaluation qualitative qualitative research Quechua questionnaire questions radio recall recognition reliability reported respondents response rate scale scores selected shows specific statistical test strategy study design survey techniques theory threats to validity tion topic TV spot Valente values variance vasectomies