Evaluating health promotion programs
This is a comprehensive guide to the framework, theories, and techniques used to evaluate health promotion programs. It covers every aspect of the activities involved in conducting an evaluation, including formative, process, and summative research. Particular attention is paid to data collection, management, analysis, and the interpretation of findings
1 online resource (xviii, 305 pages) : illustrations
9780199747931, 9780195141764, 0199747938, 0195141768
69873309
Contents
I: THEORY
1. Frameworks, Models, and Rationales
Health Promotion Programs
Evaluation
Frameworks
Evaluation Frameworks
Summary
2. Health Promotion Interventions
Intervention Strategies
Program Impact Conditions
Summary
3. Behavior Change Theory
Theories
Perspectives
Use and Selection of Theory
Summary
4. Formative and Qualitative Research
Qualitative Methods
Message/Materials Testing
Quantitative Formative Research
Using Formative Techniques for Outcome Evaluation
Summary 5. Process EvaluationSix Points for Process Evaluation
Uses of Process Evaluation Data
How to Do Process Evaluation
Distinction Between Research Types
Summary
II: METHODS
6. Study Design
Background
Causality
Study Validity
Study Designs
Hypothetical Scores
Selecting a Study Design
Blinded Studies
Contamination
Summary
7. Sampling and Sample Size
Sample Types
Sample Size
Power
Sample Selection
Summary
8. Data Collection and Management Construction of Questionnaire or InstrumentInterview Methods
Response Rates
Data Management
Combining (Appending and Merging) Two Datasets
Summary
9. Univariate Analysis and Scale Construction
Univariate Statistics
Scale Creation
Summary
10. Statistical Analysis
Levels of Measurement
Statistical Tests
Multivariate Analysis
Summary
III: RESULTS
11. Measuring Program or Campaign Exposure
Measuring Exposure
The National Reproductive Health Program Campaign
NRHP Campaign Exposure
Ringers Campaign Recognition by Sociodemographic Characteristics (Bivariate and Multivariate)Exposure Data for Phase II of the National Reproductive Health Program
Exposure Data in the Panel Sample
Selective Exposure
Summary
12. Measuring Outcomes
Study Design and Methods
Data Analysis
Multivariate Analysis
Panel Data
Reporting Results
Summary
13. Advanced Design and Statistical Topics
Stepwise Regression
Three- and Multiwave Data
Path Analysis or Structural Equation Modeling
Event History Analysis
Time Series Meta-analysisWeighting Data
Cost-benefit and Cost-effectiveness Analysis
Summary
14. Dissemination of Evaluation Findings
Dissemination Conflict
Dissemination
Policy Process
Interpretation
Graphics
Ethical Considerations
Budgets
Book Summary
The Future of Health Promotion Program Evaluation
Glossary
A
B
C
D
E
F
G
H
I
L
M
N
O
P
Q
R
S
T
V
W
References
Appendix A: Potentially Helpful Websites